In this post, you will present an original Content Marketing campaign idea for one of your brands. Knowing which “This is a student-concept for a Sheridan Pilon School of Business
Digital Marketing Course”.
I am creating this campaign for Jet Airways. My idea for this
blog is “STARTING NEW CHAPTER IN LIFE”.
This concept would be based on students who are going abroad
to study will get a 10% discount on their respective flights. My audience for
this particular promotion would be students who are in the final year of high
school who aspire to study abroad, their parents and those who have their
student visa approved. The idea for my promotion would something like this
I would launch this my promotion during the month of April
when students are done with their High School exams and deciding on their
future. Around this time most students start preparing for their IELTS exam and
start deciding on the country of their choice. We are going to promote this
campaign on Facebook, Twitter and especially near the IELTS center where
students are going to spend most of their time when promotion is launched. We
will launch this promotion on our Facebook page with student who like our page
about the promotion getting an additional 1% discount. On twitter we will
launch a user generated contest on students putting their video online the best
video getting a free ticket to their destination. The eligibility for this
contestant would be student who have their student visa approved. My campaign
would attract the interest during the user generated contest because India is
one of the countries who sends most students to study internationally. It would
acquire audience through social networking sites because most students who want
to study abroad are always searching about the habitat there and challenges
they would face. The contest would engage my audience.
