Author :
Harpreet Kaur
This campaign is for promotion of
Emirates Airlines on Valentine’s Day.
The tagline for the Emirates
will be “ DISTANCE IS JUST A TEST HOW FAR LOVE CAN TRAVEL ”
The idea will be a small video
will be conducted in which the actual playground will be built as sky, covered
fully with sky wallpaper and small aeroplane as a swing. A women meeting his
husband after 7 years. The reaction and love of both husband and wife will be
shown of meeting after a long time. People can actually sit in the plane and can
feel as if they are sitting in the aeroplane. This video is basically a scene
build for a target audience.
The target audience will be the
LOVE COUPLES, first time flying passengers and those individuals who have
phobia of flying in the air. This will
be a small video for social media sample and the reactions of individuals when
they meet their love ones will be posted on social media.
The goals for this video is
Emirates can reach to those people who are apart from each other and really
interested to meet them. One click on the link and see that video and share to
their friends. By their click on link Emirates can understand that how many
people are interested and for those interested individuals the special
discounts will be given.
To launch this special love
promotion will be on Valentine’s Day were couples can travel in flights or
singles can be mingles by meeting each other.
The platform will be Facebook
and strategy is Reduce costs by helping people
strengthen relationships and another platform is YouTube.
On such a special occasion like
Valentine’s Day the ads will be given and videos will be posted on Facebook and
on YouTube for the youtubers so that they can watch and get the special
discounts. 
Looking Good
ReplyDeletegood work!
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