Blog Post # 1 EmiratesV/S Spicejet on Facebook

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Author : Harpreet Kaur

EMIRATES	SPICEJET
§  Comparision between Emirates and Spicejet on Facebook
·         Emirates is an airline based in Dubai (UAE).It is owned by government of Dubai. It is the largest airline in middle east.	·         Spice jet is the fourth largest airline in India by the number of passengers carried with market share of 12.9% as of October 2016. Its headquarters are Gurgaon in India
·         Emirates posts every 2 to 3 days on average	·         Spice jet posts 2 to 3 advertisements every day
·         Emirates posts images and videos of its flying aircrafts. Its service and crew, photos and videos of Dubai. It also posts about the services they provide in their home country	·         . Spice jet posts mainly include about their flight delays and timing changes of the flights. It now a days promoting the airlines with the new look and new uniform of their cast and crew. It posts and keep their followers updated about the weather changes and flight timings.
·         Words used by Emirates are Emirats and boeing. There are no special phrases or sentence were seen used by Emirates.	·         Spice jet goes by event or festival in progress EX: Valentines week special phrases are being used by spice jet like Love is in the air. Promotional or special discounts to couples are also posted on spice jet page.
·         A video posted by Emirates on February 3 at 10 am of Boeing 777 chasing a Lamborghini at airport Marconi di bologna had 384K views and 13k likes. There were 2160 shares and 409 pages of comments.	·         Spice jet posted a video on February 3 at 5.15 am with the topic # Raising the temperature # Spice jet got the most views which is 1.6 million. It got 15k likes and 496 shares with 159 pages of comments.
·         Emirates video was successful because it showed a grand entry of its aircraft at Bologna with a yellow color Lamborghini escorting its landing. This was a unique combination of two super vehicles which I think is the eye candy to viewers.	·         Spice jet video post was starred by the crew having a complete makeover of themselves with a rock song at the background and ending their video with the lines of spice jet being more hotter, redder and Spicer

The screenshot and the url ofEmirates the sucessful  post is https://www.facebook.com/Emirates/

The url and screenshot of spice jet most successful post https://www.facebook.com/spicejetindia/